Category: Watch

Rolex jumped on the rose gold bandwagon in 2005 with the release of their own patented Everose gold. Everose is created exclusively at Rolex’s foundry and is an 18K pink gold alloy. Rolex uses their radiant Everose gold in all of their watch models that come in rose gold.

To make truly exceptional products, Rolex controls all aspects of the manufacturing process. Which is why they keep their formulas for yellow, white and pink gold top secret. Their gold watches have an incredible luster that makes them appear to glow from within, and Everose is no exception.

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A Rolex has over 200 moving parts that come together to create an intricate, precise work of art. You don’t have to know how every single part of your Rolex works, but you should at least know how to set a Rolex watch.

Setting a Rolex is how you change the time and date displayed on the watch. It’s simple — with a few twists and turns of the right piece, you can take care of your watch and keep it accurate without making a trip to your local jeweler.

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Rolex has long been dedicated to the “spirit of adventure” and has a long history of exploration. They were the first watch on the top of the world and the first watch on the bottom of the ocean.

In 2012 movie director and deep-sea explorer, James Cameron, was the first man to reach the deepest known part of the ocean, the Challenger Deep in the Mariana Trench, on a solo dive. As part of the expedition, Rolex engineered a special watch, The Deepsea D-Blue Dial, which went on the expedition with Cameron. Only two other individuals have made this dive, Jacques Piccard and U.S. Navy Lieutenant Don Walsh, on the Bathyscaphe Trieste expedition in 1960. Rolex was also a part of this pioneering expedition when they set the record, still held today, for the deepest depth, 10,916 meters (35,814 feet) achieved by man.

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The fact that a luxury Swiss watch house is reissuing one of its classic vintage timepieces isn’t a surprise. The fact that they let you design it is.

Luxury Swiss watch houses are famous for keeping their secrets closely guarded. Brands carefully screen employees and visitors, count watch parts daily and close their factory doors to the public. For many consumers, the secrecy enhances the appeal of the product and makes it even more exclusive. But one watch company is changing that by giving its customers a stake in their design.

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