Sotirio Bulgari founded Bulgari in Rome in 1884. He was inspired by his Greek heritage and the city of Rome. Many of the brand’s collections today are still influenced by Greek & Roman history, architecture and culture.
Due to Bulgari’s very distinct style, their jewelry is easily recognizable making it very trendy. One of their most recognizable collections is the Serpenti. The central motif of this collection is the snake, which symbolizes rebirth and transformation. They began making serpent jewelry in the 1940’s using a technique called Tubogas, which was inspired by an ancient Roman technique to make jewelry. This technique was perfect for wrapping jewelry around the arm. They utilized it in watches, using this technique for the band and a watch face where the head of the snake would be.
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